Darren Bowler

Managing Director

With over 30 years automotive experience, Darren joins AutoNexus from Prixcar Services, where he was General Manager – Commercial. Prior to that, Darren was the founding Managing Director at Fusion Automotive Pty Ltd, from early 2013, playing a pivotal role in establishing both Fusion and the Tata Motors brand in the Australian new car market. For 13 years prior to this, Darren held several senior leadership roles with the iconic Australian brand, Holden Special Vehicles (HSV) with his most recent being General Manager – Sales & Marketing.

Darren’s automotive career begin as an apprentice automotive technician in a Melbourne Holden dealership where he moved through the ranks from service operations and into sales and general management. His combination of automotive retail, wholesale and logistics knowledge and experience ensures AutoNexus is equipped to deliver to tomorrows automotive landscape.

Darren is married with 2 boys, a dog and is a North Melbourne fan in the AFL.